Strengthening partnerships, marketing and philanthropy for healthcare and mission-driven organizations. I don't just work within disciplines — I connect them.
I've spent more than 20 years in healthcare and mission-driven organizations, building strong partnerships, elevating brands and creating sustainable philanthropy.
One of my proudest accomplishments was helping scale the HealthWell Foundation from an early-stage startup into one of Forbes' Top 100 Charities in America, distributing more than $5 billion in patient assistance.
Today, I bring those disciplines together through Masala Advisory to help organizations grow their impact.
Cultivated a network of 90+ national nonprofit and patient advocacy partners, including the American Cancer Society and American Diabetes Association, to increase referrals.
Developed first-of-its-kind programs and national campaigns across two nonprofit organizations.
Managed end-to-end beneficiary video and photography production to create personal stories for use across marketing materials.
Oversaw strategy to achieve third-party recognition from top charity watchdogs, enhancing organizational credibility and stakeholder trust.
Led content development and redesign strategy for HealthWell Foundation's website, an early adopter of responsive, accessible web design.
Launched the Real World Health Care blog in 2013, still publishing today with more than 100 content partners.
Built an individual giving program from the ground up to $650K+, now a $3M+ annual program under dedicated staff.
Secured corporate donations and sponsorships, and launched cause-marketing campaigns to support teens and older adults.
Masala means blend. That's the perspective I bring to this work — years spent across marketing, partnerships, fundraising and campaigns have shown me how those disciplines reinforce each other.
The name is personal too. I'm half Indian, and my daughter was born in India, so that connection runs through my family every day. I grew up in a blended Indian and Jewish household, and I never ate bland food. My mother reinvented matzoh ball soup with Indian spices, and it's become our family's signature recipe. That love of bold flavor stuck with me. To this day, I've never met a spice I didn't like.
It's the same instinct I bring to this work. The best results come from blending disciplines, not keeping them apart.
× CloseAccess to care has driven everything I've done. I spent the early part of my career at the National Mental Health Association, now Mental Health America, leading public education strategy and national awareness campaigns, including the Campaign for America's Mental Health and mpower: Musicians for Mental Health, across a network of hundreds of affiliates. That work gave me a deep foundation in building movements around a mission.
It also led me to HealthWell Foundation, where I joined as one of the first two employees at an early-stage nonprofit that grew into one of Forbes' Top 20 charities in America. I started in development, securing corporate donations, then helped build the Corporate External Relations department, cultivating a network of 90+ national nonprofit and patient advocacy partners and driving outreach to thousands of provider and pharmacy stakeholders. I also led the organization's website and blog strategy and its patient storytelling, including video and photography that put faces to the mission, and built an individual giving program from the ground up to $650K before it grew into a $3M+ annual program under dedicated staff. Along the way I launched special initiatives including the Pediatric Assistance Fund and the Cancer-Related Behavioral Health Fund.
I've personally experienced what it means to focus on my health rather than the costs, and it reinforced a belief I've spent my career working toward: access to care is a right, not a privilege. That belief shapes how I think about mission-driven work more broadly. Marketing, partnerships and fundraising work best together for driving impact, in healthcare and beyond.
× CloseDefined scope and timeline for campaigns, partnership strategies or content initiatives.
Ongoing senior-level strategic support.
Draws on seasoned writers, web designers, IT support and producers as needed.
